This unit does roasting and consulting, promoting and creating organic and sustainable products from bean to cup. Founder Marc from Spain felt that it would be in India that he could mingle his two passions — of embracing unity and sustainability of coffee. Coffee Ideas! was founded in 2008 with the aim of fostering and marketing of speciality and certified coffees from India. A new brand “Marc’s coffee” was born. In 2010, Jose Luis from Spain, joined the unit to organize the marketing.
The vision is to create sustainable coffee and cacao products, offer professional advice to entrepreneurs, to offer good job opportunities and contribute towards the development of Auroville. Coffee ideas! Also offers consultancy services to the hospitality sector, like restaurants, hotels and coffee shops.